Ross Levinsohn is a lifelong entrepreneur and businessman. His career got a start in entrepreneurship when he and another American University broadcast communications graduate launched their own production company. Although they closed it after four years, it taught Levinsohn how taking a risk and working for oneself can be a huge boost in self-confidence. Levinsohn went on to spend several years at HBO followed by CBS, with both positions in the sports communications arena.
In 1999, he started a position at Alta Vista, which introduced him to internet technology. He followed this up with a managerial role at Fox Interactive Sports Media. There, he combined his communications, promotions, branding, marketing and tech skills. This position led him to be chosen as Fox Interactive Media’s CEO in 2004.
By 2006, Levinsohn departed Fox Interactive Media in order to co-found a digital advertising business with another entrepreneur in the industry, James Heckman. Their enterprise saw resounding success, and it was bought out by Yahoo a few years later. Levinsohn was enveloped into the Yahoo organization, eventually being chosen as its interim chief executive officer for a short time in 2012.
When Levinsohn departed Yahoo, he went on to fill CEO roles at businesses around the USA. He managed Boston Consulting Group, the Los Angeles Times, Scout Productions, Guggenheim Media, Tribune Interactive and more. He also served on American University’s board and offered his expertise to other entrepreneurs through private consulting services.
Although nearly 10 years had passed since they last worked together, Heckman and Levinsohn had not forgotten their solid business relationship. In 2019, Heckman offered Ross Levinsohn an opportunity. Heckman’s firm, Maven, had purchased 300 publications over the years. Its recently acquired Sports Illustrated Media needed a new executive, and Heckman selected Levinsohn to fill the role.
Over the course of one year, Ross Levinsohn added new voices to the writing department and revamped some of the publication’s regular features and vertical reach. In 2020, Heckman announced plans to step down as Maven’s CEO. He chose Ross Levinsohn to fill the role. Levinsohn was brought in to lead Maven in August.