Jonas Lauren Norr is the founder of Ethos Real Assets, a real estate investment firm. His company has developed or acquired more than $2 Billion in real estate, and his experience covers projects around the world. Norr is an internationally recognized authority on marketing and branding, focusing on the luxury integration of travel and lifestyle, and an active philanthropist. 


Jonas Lauren Noor Biography

Jonas Lauren Norr was born in Stockholm, Sweden. Norr received his education at Swedish and American universities and studied at the London School of Economics and Political Science. Norr was awarded his Master of Arts Degree in Business Administration from the University of Florida, Gainesville. He resides in Florida with his wife and two children.

Norr started his career at Bain and Company, where he focused on marketing strategy in Europe, South America, Africa, and Asia. In 1989, he joined the management consulting firm Booz Allen and Hamilton, where he was an associate. Norr was later promoted to director of marketing and international development. In addition to his time at Booz Allen & Hamilton, Norr also spent time with Carlton Communications as a consultant and worked with major hotel chains in the Middle East.

Norr’s Career

In 1998, Norr founded Ethos Real Estate Partners, a firm that invests in the hospitality and real estate industries. The firm owns over 100 hotels, resorts, and residential properties globally. They own properties in London, Paris, New York City, and Los Angeles. As mentioned above, Norr is also the founder of Ethos Real Assets, or ERA. This company provides asset management services to private equity investors worldwide in real estate development projects.


Norr’s Philanthropy

Norr is very involved in philanthropy, donating large sums to several different causes. In 2005, he endowed the Jonas Lauren Norr Distinguished Teaching Professorship at the University of Florida College of Business. The professorship rewarded outstanding teaching in the school and was funded with a Gift from the Norr family. In addition to founding and supporting charitable organizations, Norr also offers his time to volunteer for charity events. He also participates in charity golf tournaments, including the University of Florida’s Men’s Golf Classic. 


His Achievements

Norr has been a successful entrepreneur and businessman in the hospitality industry. He has earned significant recognition, including being inducted into the International Council of Hotel Management and Gras Savoy Ladies Golfing Club. Norr also makes a substantial impact in the world through his charitable activities, philanthropy, and achievements.



His achievements, philanthropy, and contributions to society are very significant. He is an inspiring business person who has created a successful business and made his mark in the philanthropic sector.